Francisco Elson, NBA champion in 2007, was already looking for ways to perform at top level for as long as possible. After an injury to his knee, a friend of Francisco recommended FlexPower sports cream. Francisco saw the need for a quick, safe solution to help athletes prepare their tired bodies for competitions and also provide powerful pain relief when they needed it. FlexPower sports cream worked and resulted in the dream to launch FlexPower worldwide.
In 2016, Francisco Elson returned to the Netherlands, his home country, to launch FlexPower in Europe. FlexPower has already helped many people with a sporty lifestyle in their performance and recovery. FlexPower sports cream is used by athletes in the Eredivisie, Premier League and Olympians.